Say hello to our new brand identity and website!
We're delighted to introduce you to our new corporate brand and website!
As part of our 50th celebrations, we've re-branded. We will still be called ‘Trust’ but our previous visual identities were dated and not widely recognised, either nationally or locally in the communities we serve, and no longer reflected the organisation and employer we have become and what we stand for.
Re-branding has given us the opportunity to adopt a modern, bold and engaging brand and visual identity – replacing the previous core Trust and Wishaw sub brands. A new brand and visual identity that stays true to our purpose to 'make a positive difference to the lives of the customers and communities we serve', and continues our commitment to help our customers to feel secure and live well, with affordable homes and exceptional care- the stylisation of the ‘r’ and ‘u’ represent the partnership, support and care that lies at the heart of who we are. This also shapes our signature graphic pattern which brings energy to our brand communications.
The brand blueprint and identity were developed in 2022 in collaboration over a series of focus groups with customers, employees and board members. All the photography used across our new brand identity and website is of ‘real’ customers and employees. Thanks to all the models who took part in the photography shoots.
Separate to this, we have also been working on a new website which replaces both the existing Trust and Wishaw & District websites - our web address remains www.trustha.org.uk. Our previous websites had been due an update for quite a while, and we have taken this opportunity to develop one modern website which has been designed around customer research and aims to significantly improve the user experience and help us reach out to more people. We have timed the launch of the new website with the re-brand to achieve best value for money.
Rhona McLeod, Trust's CEO, commented: "Re-branding and developing a new website are key parts of our strategy and we’re delighted to be able to align the launch of both with the milestone of our 50th birthday.
The new brand stays true to our purpose and our commitment to providing affordable homes and exceptional care but also better represents the modern organisation we are today, while the new website will provide a significantly improved user experience. The changes will help us to raise our public profile and supports us to stand out, helping us to attract and retain potential new and existing customers and employees.
We are always mindful of value for money, even more so during the current challenging economic climate – we have delivered on a tight budget and the reduction to one brand and website will be more cost effective going forward.”